Stop Starvation Marketing Cover
Stop Starvation Marketing

Smart marketing isn’t a luxury. It’s a survival strategy.

If you’re a B2B leader in healthcare or tech who’s ever wondered why your marketing costs so much and delivers so little, this book will tell you exactly what’s broken and how to fix it.

I wrote Stop Starvation Marketing for leaders who are tired of duct-tape marketing strategies and marketing “gurus” selling cookie-cutter fluff and random acts of marketing.

Inside, you’ll learn how to:
  • Build a marketing plan that’s tied to actual revenue
  • Stop wasting budget on tactics that don’t move your revenue needle
  • Lead a marketing team with confidence, even if you’re not a marketer
  • Make your business more attractive to buyers and investors
  • Build consistent pipeline instead of lurching between feast and famine

This isn’t theory. It’s the exact framework I used to grow and sell Clarity Quest, and the same strategies my agency used with 25+ B2B clients who’ve gone on to successful exits.

Already Read It?

If this book helped you fix your marketing (or just made you feel less alone in the chaos), leave a review on Amazon. It's the best way to help other founders find it, and it tells me what's resonating so I can write better stuff next time.

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Praise for Stop Starvation Marketing

“"Don't let other companies eat your lunch. Discover not just why—but exactly how—to market a health tech, biotech, or IT company."”

Nancy HarhutChief Creative Officer, HBT Marketing, author of Using Behavioral Science In Marketing

“"When it comes to tech marketing, Christine Slocumb delivers both an invaluable 'how-to guide' and an excellent 'manual in mistake avoidance'—all in one indispensable read. What I wouldn't have given to have this sage advice when I was launching my tech start-ups."”

Jim PriceFaculty and entrepreneur in residence, Zell Lurie Institute for Entrepreneurial Studies, University of Michigan Ross School of Business

“"This book is a must-read for any leader looking to revolutionize their marketing approach in health tech, IT, and biotech. Slocumb skillfully blends strategic insights with practical tips to help you build a strong brand identity and foster lasting customer relationships. Don't miss out on the opportunity to learn from one of the best in the business."”

Joy RiosFounder and host of HIT Like A Girl podcast; 2023 HIMSS Most Influential Women In Health IT Changemaker Award recipient

“"Chris Slocumb is one of the finest marketing minds I know. She loads this book up with 23 actionable tips that she calls moves--I love that term! These are moves you can make that will help you achieve incredible success with your business."”

Perry RearickChief Editor of Follow Your Buyer and Host of The Trailblazers

Let's talk about your exit.

I’ll tell you what’s working, what’s going to hurt your valuation, and whether I’m the right person to help you fix it.