I founded Clarity Quest Marketing with a laptop, a newborn, and a healthy dose of “what-was-I-thinking” energy. Over 20 years, I grew it into one of the top healthcare marketing agencies in the country, and then sold it to private equity.

I built a business that could run without me in every meeting and a brand specific enough that buyers knew exactly what they were getting. I received five Letters of Intent: two ghosted me after signing, one fell apart the week before close, and I walked from another because the culture fit was wrong. On the fifth try, I closed.

After the sale, I stayed on as Chief Growth Officer at the holding company, growing revenue 88% in two years. I learned exactly how private equity firms evaluate businesses and why so many founders leave millions on the table because they don’t speak their language.

Now I help founders build businesses buyers fight over and exit on their own terms, with their sanity intact and wealth optimized.